01How do we start?
Send us a message on WhatsApp or by email with what you need. We ask a few questions, then send a clear proposal with scope, timeline and price.
Begin again.
12pencils stands for the whole craft and the courage to start with a blank sheet, ask a better question and improve the answer.
Why pencils.
Before keyboards and screens, there was a pencil. It is where every letter, every drawing and every first mistake began.
We started 12pencils to bring that honesty back to digital work: think on paper first, revise without fear, and only ink what deserves to stay. We design and build brands, websites and products for organisations that intend to last, and we build our own platforms with the same care.
Why twelve.
Twelve months make a year.
Twelve hours of day, twelve of night. A whole day.
Twelve in a dozen. Twelve hues on the colour wheel. A whole set, a whole palette.
Twelve tribes of Israel. Twelve apostles. Whole callings were built on twelve.
Then the pencil: the first tool any of us was handed. It writes, sketches, shades and measures. And it forgives: our first mistake, erased and tried again.
Twelve means complete. Pencil means begin. 12pencils: the whole craft, from the first line.
Six rules.
Begin with a blank sheet
No templates, no recycled layouts. Your problem deserves its own answer.
People are the story
We design for the person holding the phone, not for the award jury.
Revise without ego
The first line is rarely the best. We erase and redraw until it is right.
Say less, mean more
Plain words, honest claims, no invented numbers.
Build to last
Accessible, fast and documented, so it still works in five years.
Own what we make
We run our own products, so we design like people who will maintain it.
What we erased.
Rub out each one to see what we do instead.
- Original work, drawn for you
- Only claims we can prove
- Care and support after go-live
- Your files, code and domain, handed over
- Phones first, then everywhere
- Plain words and straight answers
- Short reviews with clear decisions
- One clear quote before we start
- You talk to the people making it
- Choices that serve your audience
- Fast pages, even on slow networks
- Planned revision rounds, then sign-off
Quick answers.
Keep scrolling: each answer stacks on the last. Still unsure? Ask us. A real person answers.
02How much does a project cost?
It depends on what it needs to do. Every project is quoted after a short conversation, so you only pay for what you need.
03How long does it take?
A focused website usually takes a few weeks. Products and full brand identities take longer. We agree dates before we start.
04Where do you work?
Anywhere. We work with clients remotely, across time zones, on WhatsApp, email and video calls.
05Will you look after it after launch?
Yes. We can maintain, update and improve what we build, or train your team to do it themselves.
06Do we own the work?
Yes. When the project is paid for, the files, code and brand assets are yours.
Let’s create.
Write us a note. A real person reads it, and you talk directly to the people who will make it.
- Fill in the note
- Send it on WhatsApp or by email
- We reply the same working day
